Pure Aesthetica, LLC
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The Natural Way of Skincare and Beauty

About Us

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Pure Aesthetica's philosophy is to help clients look and feel beautiful on the outside, while promoting well-being on the inside. Pure Aesthetica strives to provide the highest level of customer service to ensure that each and every client feels pampered and relaxed.

Staff Profiles

JodeyProfessional Background
Upon graduating with an Engineering degree in the 1990's, Jodey entered the corporate world to the explosive growth of the Internet. During her corporate tenure she sought out alternative healing modalities to relieve the stresses caused by the fast-paced industry. Eventually,  Jodey realized her true calling to the Healing Arts in the form of Aesthetics. She exchanged the science of Engineering for the science of Aesthetics. She attended the Aveda Institute in DC, Graham Webb Academy and Dermal Science International in Virginia.  She holds a Virginia Master Esthetician License and a Virginia Master Esthetic Instructor License.  Jodey keeps current by taking advanced training in skincare modalities, ingredient knowledge, product formulations, and teaching techniques.

Jodey is a Raw-Food Enthusiast who has experienced juice fasting, colon hydrotherapy sessions, acupuncture treatments, Rolfing® series, and numerous face & body beauty treatments. She attended The Ann Wigmore Foundation in New Mexico, The Ann Wigmore Institute in Puerto Rico, and The Optimum Health Institute in San Diego and Austin. Jodey is a certified [Raw] Living Food Lifestyle™ Coach and Total Well-Being Education, Kinesis™, Reconnective Healing® Levels I/II, and she is attuned Usui Reiki Master.


JohnPhotoProfessional Background
Besides graduating from Potomac Massage Training Institute in DC, John has been a volunteer at the Living Light House in Santa Monica, CA where local and visiting body workers have open exchanges on Thursday evenings with demonstrations. He has also attended workshops at the Esalen Institute in Big Sur, CA. In his travels he has received bodywork in Asia, Africa, Europe, Central and South America as well as Australia and New Zealand. He has spent time in training rooms with physical therapists and fellow athletes from the soccer fields and tennis courts. John is a USPTA Certified Tennis Instructor and a Professional Photographer from a large family so he understands the diversity of demands we put our bodies through on a daily basis.

John is a Raw-Foodist (since 1993) who has experienced many different healing treatments on his quest of health and athleticism. John’s growth towards wellness has steered him to work at 2 natural health institutes (The Ann Wigmore Institute in Puerto Rico and The Optimum Health Institute in San Diego) and a yoga studio in Malibu. John is certified in [Raw] Living Food Lifestyle™ Total Well-Being Education, Reconnective Healing® Levels I/II, Ashiatsu Oriental Bar Therapy, and he is attuned Usui Reiki Master.


KellyProfessional Background
Kelly studied Journalism in Costa Rica before coming to the US as an Au Pair 17 years ago.   Complementing her natural affinity towards caretaking and healthy living, Kelly went on to study massage therapy at Northern Virginia School of Therapeutic Massage.  Kelly is a compassionate bodyworker who listens empathetically to clients in order to understand their individual therapeutic needs.   She has experience working in Day Spas, Wellness Centers, and giving back to the community through volunteer work.

The motto of Kelly's native Costa Rica is Pura Vida which means Pure Life and its the only way she knows how to live.   Kelly believes regular bodywork and exercise improves sleep, mobility, increases energy, and decreases stress.  She grew up in a household utilizing natural remedies and continues adhering to these values to this day.   When not at work, Kelly enjoys teaching Zumba and spending time with her husband and son.   Kelly is attuned Usui Reiki Master.


Margarita PhotoProfessional Background
Margarita has her MBA in Marketing and Hospitality from the University Martin De Porres in Lima, Peru. Upon arriving to the US, Margarita became a certified medial assistant because she enjoys assisting and helping people in need.  Margarita has always been interested in skincare, and in 2013 decided to pursue her passion.  She graduated from the Esthetic Institute in Vienna, Virginia earning her Master Esthetician License.  Margarita continuously takes courses at the International Dermal Institute to keep current with the latest procedures and products.

Margarita believes a healthy nutrition habit and balance between the mind and body is key to longevity and wellness. She improves her body’s energy while decreasing stress with daily exercise and fitness routines.


Dominique PhotoProfessional Background
Dominique is an Air Force Veteran and Licensed Master Esthetician. She has a Bachelors of Business Administration and Associates of Restaurant, Hotel and Fitness Management. After separating from the military she entered the corporate sector. Then, seeking a way to help others on a more personal level, she began her career in esthetics at the Esthetic Institute in 2017 where she is now the full-time Clinic Supervisor. There she guides the Basic and Master Esthetics students thru the clinic phase of their training. As a licensed Master Esthetics Instructor she strives to teach future estheticians how to critically think about their treatments and emphasizes the importance of positive workplace relationships.

Dominique lives by the seven dimensions of wellness - physical, emotional, intellectual, social, spiritual, environmental and occupational. Although the balance is hard she is consistently in pursuit of continued growth and strives to be a respected source in the Esthetics industry.


2212 Mount Vernon Avenue
Second Floor Suite
Del Ray Neighborhood of Alexandria, Virginia


There is ample parking on Mount Vernon Avenue, and the many side streets. We have two reserved parking spaces (PARKING PASSES REQUIRED) in our shared parking lot in the back of our building, please park in space #16 or #32.  Parking Passes are available at the Front Desk upon check-in.  Please return your Parking Pass after your service.  Please note there's one flight of stairs (no elevator).
* We are less than 1 mile from the Braddock Road Metrorail Station *

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© 2008 - 2019 Pure Aesthetica, LLC is conveniently located on the Second Floor Suite
2212 Mount Vernon Avenue, Alexandria, Virginia 22301 divider Tel: 703-664-0184
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